Introduction: Who Owns OVO Clothing?
October’s Very Own, widely known as OVO Clothing, is synonymous with Drake’s iconic brand and music. Established as a Toronto-based fashion and lifestyle brand, OVO has taken the streetwear world by storm. Many assume that Drake owns OVO Clothing outright, but the reality of its ownership is a bit more nuanced. While Drake is undoubtedly the brand’s face, there are additional partners who co-own and help run OVO. Let’s delve into the story of OVO's creation, ownership, and how it reflects Drake’s influence.
The Foundation of OVO: How It All Started
In the early 2010s, Drake envisioned a platform to celebrate Canadian culture, art, and music. OVO, initially a music label, quickly became a symbol of Toronto’s urban culture. The OVO Sound music label marked the first stage of this vision, representing artists who resonated with Drake's style and musical influence. As his popularity soared, fans expressed an overwhelming demand for OVO merchandise, pushing the OVO team to expand into fashion and streetwear.
The Role of Drake in OVO Clothing
Drake plays a pivotal role in OVO Clothing’s identity. As the brand's primary creative force, Drake influences everything from its designs to its promotions. Drake’s style is central to the OVO aesthetic, with collections featuring luxury, urban, and athletic-inspired clothing. However, he isn't the only one with a stake in the company. Co-founded by Noah “40” Shebib and Oliver El-Khatib, both of whom work closely with Drake on music and creative projects, the ownership of OVO is shared. This partnership ensures that OVO’s brand remains loyal to its Toronto roots and captures Drake’s style.
How OVO’s Ownership Structure Works
Drake, 40, and El-Khatib co-own OVO Clothing. Each partner brings unique expertise, with Drake’s fame and fashion influence, 40’s music production skills, and El-Khatib’s strategic direction and marketing prowess. Together, they create a well-rounded team that supports the brand’s creative, business, and cultural ambitions. Moreover, OVO Clothing works with brands like copyright and Nike, which support and amplify OVO’s presence globally. These collaborations contribute to OVO’s growth and the continuation of its vision.
Brand Vision and OVO’s Expansion
OVO has expanded far beyond Toronto, opening stores in major cities worldwide. Each store reflects a unique blend of streetwear and luxury, with clothing designed to appeal to a global audience. The brand consistently releases limited-edition pieces and collaborates with artists and designers, including special OVO x NBA collections. Drake’s celebrity status fuels the brand’s hype, but the collaborative nature of OVO’s ownership ensures a sustainable and forward-thinking growth strategy.
Conclusion: OVO, More Than Just a Brand
While Drake’s involvement in OVO is undeniable, he doesn’t solely own the brand. OVO is a collaborative effort, with contributions from co-founders who play essential roles. Together, they’ve built OVO into a brand that resonates with fans and stands for innovation, culture, and premium streetwear. Drake’s impact is significant, but the strength of OVO lies in its unique blend of fashion, music, and cultural influence.